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1xBet Secure Football Live Streaming Rights As Official Betting Partner Of Peruvian Liga 2

leigh-copson
18 May 2023
Leigh Copson 18 May 2023
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  • 1xBet has inked a year-long deal for Peruvian Liga 2
  • Bookmaker will be ‘Official Betting Partner’ for duration of 2023
  • Deal includes Peruvian Liga 2 games being live streamed
(Catherine Ivill/Getty Images)

Bookmaker 1xBet has become the Official Betting Partner of the Peruvian Liga 2, it has been announced.

1xBet, who already have deals with European giants Barcelona and Paris St Germain, will feature heavily in league branding going forward.

Under the agreement, Liga 2 will now become known as Liga 2 1xBet for the entirety of the current season, with the bookmakers’ logo appearing on team kits, the official league website, social media channels and even tickets.

All stadiums will also feature the Liga 2 1xBet logo on advertising hoardings throughout the 14 stadiums where games are played.

More importantly, the Peruvian second division will also receive increased exposure with matches set to be live streamed by 1xBet, meaning fans can place bets and see how they unfold in real time.

“We are thrilled to step into the role of Peruvian Liga 2's official partner,” 1xBet representative Carlos Eduardo Ferreira told FreeTips.com.

“1xBet is one of the most recognised betting brands globally with operations across Africa, Asia, Europe, and Latin America, and a website available in over 60 languages.

“1xBet maintains active partnerships with renowned sports brands like FC Barcelona, PSG, Lille, La Liga, Serie A, among others.

“This new partnership with Peruvian Liga 2 will strengthen 1xBet's presence in Peru, furthering their support for sports.”

“Securing a deal with a brand of international prominence is a significant milestone for Liga 2,” added Agustin Lozano, the president of the Peruvian Football Federation.

“We are confident that we will achieve remarkable things for local football's growth.

“Having a sponsor like 1xBet brings us closer to our goal of ensuring economic stability for the second division clubs, thereby guaranteeing the commercial expansion of the tournament.”
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