Stake.com announces Alfa Romeo F1 partnership
- Stake and Alfa Romeo announce launch of Alfa Romeo F1 Team Stake
- Multi-year partnership sees crypto betting giant become official co-title partner of Alfa Romeo Formula 1 team
- New players can use Stake.com code NEWBONUS to get $1000 bonus
Crypto betting giant Stake.com has announced what it is calling a "record-breaking partnership" with Alfa Romeo F1.
A multi-year agreement was revealed on Friday, with Stake.com announcing a new title partnership with Sauber Motorsport's Alfa Romeo F1 Team.
Alfa Romeo F1 Team Stake is a globally recognised motorsport team. Stake.com is available in many countries around the world and said the partnership aimed "to accentuate Stake's recognition within the F1 community expand opportunities for fan engagement through brand integration and activation."
Reports on Friday suggested the sponsorship deal was worth in the region of $100million.
The first look at the new Alfa Romeo Stake.com team is expected to be at this year’s Melbourne Grand Prix in March.
Alfa Romeo's existing contract with Sauber expires at the end of 2023 but it is understood that Stake.com will continue to have naming rights after Alfa Romeo departs.
Stake have confirmed plans to create new experiences for fans throughout the Formula 1 calendar.
With a 24-race calendar across 22 countries, Stake and Sauber said on Friday that they are "already looking at ways to activate across territories with targeted campaigns".
Alessandro Alunni Bravi, Managing Director of Sauber Group and Team Representative, said: “We welcome Stake as a new co-title partner for the team in what represents the start of a new era for us both.
"Formula One has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer. We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans.”
Stake celebrated the news by giving away over $25,000 in bonus drops to registered players.
If you're yet to register with this global crypto betting site, the Stake.com code NEWBONUS allows new players to get up to $1000 bonus money.
The Stake sportsbook offers industry-leading odds on Formula 1 as well as over 30 other sports.
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