Best Odds Guaranteed - Bookies To Use in 2021
- Best Odds Guaranteed (BOG) is an initiative that many bookmakers offer their customers
- If a horse you've backed goes off at a longer price, you'll get paid out on the SP
- Here's a table of which bookmakers are currently offering BOG

One of the best initiatives that bookmakers have introduced in recent years is Best Odds Guaranteed. BOG means that punters can get the best possible pay-out on their winning bets.
Here's a list of which bookmakers are currently offering Best Odds Guaranteed, and the times at which their promotion kicks in.
Best Odds Guarantee Bookmakers
Name | Time | |
---|---|---|
888Sport | 9:00am | REVIEW |
bet365 | Day Before | REVIEW |
Betfair | 8:00am | REVIEW |
BetFred | 8:00am | REVIEW |
BetVictor | 9:00am | REVIEW |
Betway | 9:00am | REVIEW |
Boylesports | Day Before | REVIEW |
Bwin | 8:00am | REVIEW |
Coral | 8:00am | REVIEW |
Grosvenor Sport | 8:00am | REVIEW |
Ladbrokes | 8:00am | REVIEW |
Novibet | Selected Meetings | REVIEW |
Paddy Power | 8:00am | REVIEW |
SportingBet | Day Before | REVIEW |
SportNation | Selected Meetings | REVIEW |
Quinnbet | 8:30am | REVIEW |
Unibet | 8:00am | REVIEW |
William Hill | 10:00am | REVIEW |
What Is Best Odds Guaranteed?
Best Odds Guaranteed, often referred to as BOG, is very easy to understand. If you back a horse, and it goes off at a bigger price than when you backed it, you'll get your odds boosted to match the SP.
Don't worry, the offer doesn't work in reverse. If the horse you've backed goes off at a shorter price, then you'll be paid out at the odds when the bet was placed.
The only catch is that Best Odds Guaranteed terms kick in at different times with different bookmakers.
Bet365, for example, will boost your odds to match the SP on bets placed the day before the race.
As you can see from the table above, most bookmakers will only implement BOG terms on bets placed on the day of the race. Be careful when betting with William Hill, as their BOG offer only applies to bets placed after 10:00am on the morning of the race.
Top Horse Racing Bookmakers
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Deposit$600Use bonus codeNEWWORLD1Must use BETMGM bonus code NEWWORLD1. Receive a 100% Deposit Match offer on your first deposit up to $600. There is a 2x wagering requirement on the bonus received from this promotion. New customers only. 21+ T&Cs and wagering requirements apply.
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Deposit$500Get$500 Bet CreditsNew customers only. 21+ T&Cs and wagering requirements apply. Sign up using the bonus code NEWBONUS, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Over 18s. Begambleaware.org. The bonus code NEWBONUS can be used during registration, but does not change the offer amount in any way.
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Deposit$300Get$300Licensed and regulated by the New Jersey Division of Gaming Enforcement as an Internet gaming operator in accordance with the Casino Control Act N.J.S.A. 5:12-1 and its implementing regulations. Only customers 21 and over are permitted to play our games. If you or someone you know has a gambling problem, call 1-800-GAMBLER
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Bet$500Get$500New customers only. 21+ T&Cs and wagering requirements apply.
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Deposit Bonus$250New customers only. 21+ T&Cs and wagering requirements apply.
Do I Get Best Odds Guaranteed With Multiple Bets?
Best Odds Guaranteed terms are applied to multiple bets with most bookmakers. Double and treble bets will include BOG stipulations.
Some bookmakers, however, do not apply BOG terms with multiple bets of four selections of more, so choose your bookmaker wisely when placing your Lucky 15s and Yankees.
No, you won't get Best Odds Guaranteed with ante-post bets.
Ante-post bets are bets that have been placed when the final field for a race hasn't been confirmed. Betting markets for huge races like the Cheltenham Gold Cup and the Aintree Grand National open as soon as that year's event has finished, and many punters chose to dive into those markets early.
Usually, odds taken at an ante-post stage will be much better than after the confirmation stage, so bookmakers won't offer BOG terms with ante-post bets.
What about Ante-Post Bets?
No, you won't get Best Odds Guaranteed with ante-post bets.
Ante-post bets are bets that have been placed when the final field for a race hasn't been confirmed. Betting markets for huge races like the Cheltenham Gold Cup and the Aintree Grand National open as soon as that year's event has finished, and many punters chose to dive into those markets early.
Usually, odds taken at an ante-post stage will be much better than after the confirmation stage, so bookmakers won't offer BOG terms with ante-post bets.
Best Odds Guaranteed FAQs
What is Best Odds Guaranteed?
Best Odds Guaranteed means if you back a horse, and it goes off at a bigger price than when you backed it, you'll get your odds boosted to match the SP.
What bets to Best Odds Guaranteed apply to?
Best Odds Guaranteed terms apply to single bets and some multiple bets, placed the day before or on the day of the race.
Which bookmakers do Best Odds Guaranteed?
Visit our website to view a full list of which bookmakers are currently offering Best Odds Guaranteed.