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BetMGM announces exclusive partnership deal with Borussia Dortmund

  • BetMGM announces exclusive deal with Borussia Dortmund
  • Matches featuring the Bundesliga club to be live streamed via the BetMGM app
  • BetMGM bonus code also launched for new players able to join the popular US sportsbook!
Phil Lowe 03 Mar 2021
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BetMGM has announced it will become the exclusive Regional U.S. Partner of Borussia Dortmund.

The partnership features cross-marketing opportunities between BetMGM and the Bundesliga giants, including social media promotions and unique Dortmund related prizes.

The deal comes as the popularity of Germany's top football league continues to grow in the United States, with BetMGM players able to watch live BVB matches via the BetMGM app.

BetMGM is available in a growing number of states across the US and offers sports betting and casino games. New customers can use the BetMGM bonus code NEWWORLD1 to qualify for their biggest welcome bonus and offers. Once registered, players can access the BetMGM app on Android and iOS devices.

Dortmund's Head of International / Commercial & New Business, Benedikt Scholz, said: "We are very pleased about this partnership with BetMGM as our new regional Partner in the U.S. It is wonderful news for our U.S.-based fans that they are now able to watch BVB matches via the BetMGM app. Together, we will broaden our reach and further develop our presence in the U.S. market."

The deal sees BetMGM have rights to player imagery and team logos, as well as additional team assets for marketing purposes.

As well as being able to live stream Bundesliga matches, BetMGM customers will also enjoy exclusive offers in addition to exclusive social media content.

BetMGM's Chief Revenue Officer, Matt Prevost said of the announcement: "BetMGM becoming the first U.S. sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund.

"As interest in [the] Bundesliga within the U.S. continues to skyrocket, BetMGM customers can engage with one of Germany's most prestigious clubs and watch every Bundesliga game through the BetMGM app."
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