BetMGM & Buffalo Wild Wings launch exclusive in-bar sports betting experience

BetMGM customers can now access a unique sports betting experience when placing wagers through the sportsbooks’ app inside Buffalo Wild Wings sports bars in six different states.

A first in the industry, the BetMGM app uses geolocation technology to offer custom promotions and bet types for guests who are physically inside a Buffalo Wild Wings in Colorado, New Jersey, Indiana, Iowa, Tennessee or West Virginia.

"Fans wagering on sports inside Buffalo Wild Wings can now win bigger on select bets thanks to our innovative partnership with BetMGM" said Rita Patel, Buffalo Wild Wings’ chief marketing officer.

"As sports betting continues to grow throughout the country, we look forward to further expanding our footprint in the space and activating our partnership with BetMGM in ways that make the experience at our sports bars second to none."

Buffalo Wild Wings has also launched an in-bar channel called OT Odds Powered by BetMGM.

The network will air on select screens throughout participating sports bars nationwide and will deliver sports betting content such as live game odds as well as fantasy and betting advice.

In states where mobile sports betting is legal, curated boosts, bets, and parlays in the form of a new and exclusive Blazin' Bets offered within the BetMGM app are now available through a customer's personal device.

"Our partnership with Buffalo Wild Wings is incredibly innovative and allows BetMGM to redefine how fans enjoy sports," said BetMGM’s chief revenue officer Matt Prevost.

"The introduction of geolocation technology to offer bettors a customized experience in a Buffalo Wild Wings location is a great example of what we're able to activate through this groundbreaking relationship."

Additionally, Buffalo Wild Wings' Picks and Props free-to-play game, available via the Buffalo Wild Wings mobile app, has received a design upgrade, including an updated parlay-style gameplay with new BetMGM elements.

Picks can be made daily using BetMGM odds from any state where free-to-play games are permitted by law, with major prizes awarded monthly.

In 2019, Buffalo Wild Wings entered into a multi-year strategic partnership with BetMGM, marking a first-of-its-kind alignment between a national sports bar and a digital gaming leader.

Since the announcement, more than 500,000 users have participated in BWW and BetMGM free-to-play games.