Novibet agrees Highlight Games deal

Novibet has announced a deal with virtual sports specialist Highlight Games Limited.

The deal will see the London-based video virtual sports specialist make its premium games available on Novibet’s online and mobile channels in the United Kingdom and Greece.

Soccerbet, which features English, Greek, Italian and Turkish football leagues, is already available at Novibet, along with NBA Last 60.

Novibet Business Development Manager Dimitris Argyriou said of the announcement: “Novibet is thrilled to be the first operator to bring Highlight Games’ premium content to players in Greece. Featuring genuine archive footage from the Greek Super League, SOCCERBET will undoubtedly capture the imagination of players, as they enjoy revisiting the greatest goals and action from the nation’s favourite sport 24/7.

“It is our main priority to constantly exceed our customers’ expectations and to stay ahead of the gaming trends. To innovate, to listen to our members and at the end of the day to provide them with the most personalized, and memorable gaming experience that they are asking for.”

Steven Holmes, Co-CEO of Highlight Games, said expanding into the Greek market had “long been a strategic priority for our business”, adding: “It is fantastic to see this being realised as we introduce our transformative video virtual sports to Novibet’s online and mobile channels.

“SOCCERBET continues to perform outstandingly in the Italian market and we look forward to replicating this success and transforming the virtual sports landscape in Greece, as we have already done in Italy.”

New players in the UK joining the popular online betting site can get a free bet by using the Novibet promo code NEWBONUS when opening an account.