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SPRIBE announces strategic UFC and WWE partnerships to propel Aviator’s global presence

Conrad Castleton

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Last updated: 29 Jan 2025

Conrad Castleton 29 Jan 2025

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SPRIBE secures UFC and WWE sponsorships to expand Aviator’s global reach
Aviator’s visibility will spike through event branding and social media campaigns
The deals amplify SPRIBE’s mission to innovate and dominate the iGaming market

SPRIBE’s new partnerships with UFC and WWE will catapult Aviator’s worldwide visibility, expanding its influence in the competitive iGaming market.

SPRIBE, a software development company in the iGaming sector, has unveiled significant multiyear sponsorship deals with UFC and WWE. These alliances are set to turbocharge the global reach of the company's multiplayer hit, Aviator, by featuring its branding during major live events and across robust digital platforms.

Aviator has already earned a devoted following, thanks to its engaging design, easy-to-learn gameplay mechanics, and interactive social features that appeal to players in over 60 countries.

In December alone, the game reached a milestone of more than $14 billion in worldwide wagers, illustrating its explosive popularity. Markets like Brazil and India have responded particularly well, positioning Aviator as a rising star in the competitive iGaming arena.

Under the new sponsorship agreement with UFC, the Aviator logo will be showcased on the iconic Octagon canvas at events around the globe. The partnership also includes targeted social media activations to spark deeper fan engagement.

Meanwhile, WWE will highlight Aviator’s branding at select premier events, tapping into the organization’s extensive fanbase across 170 countries.

SPRIBE, established in 2018, has built its reputation on pushing innovation within B2B iGaming software. Holding licenses in multiple key jurisdictions—including approval from the United Kingdom’s Gaming Commission— the company consistently attracts a massive international user base.

“We’re thrilled to welcome SPRIBE as an official UFC partner,” said Grant Norris-Jones, UFC Senior Vice President, Global Partnerships. “SPRIBE creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics, and engaging gameplay. We’re excited to help them achieve a broader reach for their brand and their games.”

"This is a significant partnership for SPRIBE and Aviator, making more players aware of the game than ever before,” said Giorgi Tsutskiridze, CCO at SPRIBE. “Aviator is already the most-played crash game in the world with more than 10 million monthly players, but this deal with UFC will really catapult it into the stratosphere."

"UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone. This is a strong and valuable marketing partnership for us that shows that Aviator really has hit the big time, transcending traditional gaming audiences to have mainstream appeal," he said.

Nicholas Smith, Vice President of Global Partnerships for TKO, the body that oversees collaborations involving UFC and WWE, has underscored the significance of these deals.

He noted that both UFC and WWE offer unparalleled access to sports fans worldwide, providing an optimal platform for brands like Aviator to extend their influence.

By joining forces, SPRIBE aims to magnify its position in the U.S. market while continuing to nurture its growing presence in territories across South America, Asia, Europe, and Africa.