Editorial Policies
At FreeTips, our No. 1 priority is to get you an inside edge over bookmakers. That’s why we share our researched tips and uphold editorial guidelines to ensure integrity. And we do it all so you can enjoy our tools, advice and recommendations with clarity and confidence.
Our Vision
A world where everyone makes informed and responsible betting decisions knowing the risks and rewards.
Our Mission
Provide clarity for responsible betting decisions.
Editorial Guidance
The editorial team at FreeTips is committed to accurate, inclusive and actionable content that inspires and serves all readers. Our editorial principles and practices guide the ways in which we source, report, write and edit our stories. We follow a rigorous fact-checking process and correct errors fully and promptly.
Editorial independence is a core value. Our editorial advice, recommendations and product assessments are not influenced by business partners, whether internal or external. We are transparent in how we make money.
Our editorial team reflects our diverse audience. We welcome and encourage experiences and viewpoints that best help us connect with our readers, answer their questions and earn their trust.
Key Principles
All readers are entitled to balanced, complete and accurate information.
Our content promotes responsible gaming.
Our sources are diverse and verifiably reputable. We seek experts. We rarely use unnamed sources, and we explain why if we do.
Our reviews of products are always objective. Our editorial content compares gaming options and builds awareness of alternatives so readers feel empowered to make informed decisions.
Editorial Independence
Our editorial team of editors, writers and contributors is exclusively responsible for creating all editorial content, including articles, reviews, guides and lists.
The viewpoints expressed in our product reviews are solely editorial, based on thorough research, assessment and comparison with similar products. Product reviews are objective, factual and based on the actual features of the products.
FreeTips’ business partners and advertisers do not influence our product reviews or other editorial decisions.
Editorial team members never receive direct compensation from FreeTips’ business partners or advertisers.
Our editorial team’s performance evaluations and compensation are not affected by favorable or unfavorable product reviews, nor influenced by business partners or advertisers.
Fact-checking and corrections
All editorial content is fact-checked for accuracy, timeliness and relevance. We strive to ensure the information in each article is current as of the article’s publication date.
All content flows through a careful fact-checking process involving writers, assigning editors and copy editors.
Our writers rely on primary sources and authoritative sources, including interviews and government and industry websites, data and documents, to ensure our content is as clear and complete as possible.
When we make a factual error, we post a correction on the article where the error occurred. Readers may contact us at help@freetips.com to report mistakes or to register complaints, or reach us by filling out this form.