We've been reviewing bookmaker sites since 1999 and have seen brands grow big on the back of great customer service, fast payouts and tight odds. We've also seen betting sites arrive on the scene and then vanish. Rest assured when you try any of our trusted firms on the table below or the new bookmakers you can be sure of getting great sign-up offers from licensed and regulated firms.
Best Betting Sites
Trusted
Tested
Fast Paying
Advertising Disclosure 
Every online gambler deserves a safe and fair place to play. We aim to create a safe online environment for players through free, impartial and independent reviews of the best online gambling companies so that you can play with confidence and security. All ratings and reviews are made independently of the operator by our team of gaming experts and with every company being fully licensed to operate they can be trusted to offer fair play. We accept compensation from the companies advertised on this page and this may affect the brand positioning. We endeavour to continuously update this list so we can bring you the most current sites and the best available offers but we cannot review every site in the market Every online gambler deserves a safe and fair place to play. Please note we have financial arrangements with many of the companies on our website. Those arrangements provide that the company will receive a fixed fee commission if users choose to utilize the links located on the website.
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1
Promo Code & $500 Welcome Bonus
Risk Free First Bet up to $500 - paid in free bets
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BetMGM: Must use BETMGM bonus code NEWWORLD1. Place a wager of $25 or more and PlayMGM will match it up to $500 in free bets. New customers only. 21+ T&Cs and wagering requirements apply.
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2
New Customer Offer up to $300
Risk Free First Bet up to $300 - paid in free bets
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Borgata Sports: Licensed and regulated by the New Jersey Division of Gaming Enforcement as an Internet gaming operator in accordance with the Casino Control Act N.J.S.A. 5:12-1 and its implementing regulations. Only customers 21 and over are permitted to play our games. If you or someone you know has a gambling problem, call 1-800-GAMBLER
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3
New Jersey Welcome Bonus
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888sport: New customers only. 21+ T&Cs and wagering requirements apply.
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4
New Jersey Welcome Bonus
Bet 50 > Get 50
Rate it (90)
William Hill: New customers only. 21+ only. T&Cs and wagering requirements apply.
Read the William Hill review Claim NowBest Betting Sites
You need to trust bookmakers with your betting bankroll. Regulation has come a long way since online betting exploded on the internet in the late 1990s, and now all the major firms are regulated by the UK Gambling Commission if they serve the UK market, and other regulators in different territories. A condition of ongoing licensing is that they abide by strict rules in relation to verifying the identity of customers and anti money laundering.Solid Financial Base
You want to know that when you trust your betting cash with a bookmaker they will honour your bets. Firms have come and gone that have refused to pay out, cancelled antepost bets and left punters out of pocket. Some bettting sites were even closed down because of mafia connections. Rest assured all the firms we feature on freetips are trusted, have a strong capital base and will pay out when you win.
Fast Payouts
Bookmaker sites should pay out fast without sitting on your winnings for days. Over the years we've seen firms enter the market then renege on paying out. When you win, you want the site to pay you immediately. Whilst real-time payments are yet to come to the UK market, we think that over time they will so you can see your winnings in your bank account immediately.The End of the Online Betting Site?
When a new bookmaker enters the market today they might also do so via an app only and by-pass a normal website. We are seeing a number of native app based bookmaker sites launching that are fast, and coded for fast response. But traditional firms aren't standing idly by, they are also launching blazingly fast apps to allow you to bet faster when odds are in your favour.Fixed Odds Betting Sites vs Exchange Bookmaker Sites
Some fixed odds bookmaker bet to a lower margin than others. They believe they will get greater volumes at lower margin if they offer lower odds. You can see the best fixed odds sites here (those with the lowest overround) and the best betting exchange sites here.Non traditional bookmaker sites
Today you need not only bet on who you will win, you can also bet on individual players with a range of new football betting sites. These allow you to build up and trade a selection of shares in players. There are also a range of horse betting sites that have come onto the market recently.
