We've been reviewing bookmaker sites since 1999 and have seen brands grow big on the back of great customer service, fast payouts and tight odds.  We've also seen betting sites arrive on the scene and then vanish.    Rest assured when you try any of our trusted firms on the table below or the new bookmakers you can be sure of getting great sign-up offers from licensed and regulated firms.

Best Betting Sites



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Every online gambler deserves a safe and fair place to play. We aim to create a safe online environment for players through free, impartial and independent reviews of the best online gambling companies so that you can play with confidence and security. All ratings and reviews are made independently of the operator by our team of gaming experts and with every company being fully licensed to operate they can be trusted to offer fair play. We accept compensation from the companies advertised on this page and this may affect the brand positioning. We endeavour to continuously update this list so we can bring you the most current sites and the best available offers but we cannot review every site in the market Every online gambler deserves a safe and fair place to play. Please note we have financial arrangements with many of the companies on our website. Those arrangements provide that the company will receive a fixed fee commission if users choose to utilize the links located on the website. GOT IT

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BetMGM: Must use BETMGM bonus code NEWWORLD1. Place a wager of $25 or more and PlayMGM will match it up to $500 in free bets. New customers only. 21+ T&Cs and wagering requirements apply.

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bet365 Sport NJ

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bet365 Sport NJ: New customers only. 21+ T&Cs and wagering requirements apply. Sign up using the bonus code NEWBONUS, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Over 18s. Begameaware.org.

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Borgata Sports

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Borgata Sports: Licensed and regulated by the New Jersey Division of Gaming Enforcement as an Internet gaming operator in accordance with the Casino Control Act N.J.S.A. 5:12-1 and its implementing regulations. Only customers 21 and over are permitted to play our games. If you or someone you know has a gambling problem, call 1-800-GAMBLER

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888sport: New customers only. 21+ T&Cs and wagering requirements apply.

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William Hill

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William Hill: New customers only. 21+ only. T&Cs and wagering requirements apply.

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PlaySugarhouse Sport

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PlaySugarhouse Sport: New customers only. 21+ T&Cs and wagering requirements apply.

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BetAmerica: New customers only. 21+ T&Cs and wagering requirements apply.

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Best Betting Sites

You need to trust bookmakers with your betting bankroll.  Regulation has come a long way since online betting exploded on the internet in the late 1990s, and now all the major firms are regulated by the UK Gambling Commission if they serve the UK market, and other regulators in different territories.  A condition of ongoing licensing is that they abide by strict rules in relation to verifying the identity of customers and anti money laundering. 

Solid Financial Base

You want to know that when you trust your betting cash with a bookmaker they will honour your bets.  Firms have come and gone that have refused to pay out, cancelled antepost bets and left punters out of pocket.  Some bettting sites were even closed down because of mafia connections.   Rest assured all the firms we feature on freetips are trusted, have a strong capital base and will pay out when you win.

Fast Payouts

Bookmaker sites should pay out fast without sitting on your winnings for days.  Over the years we've seen firms enter the market then renege on paying out.  When you win, you want the site to pay you immediately.  Whilst real-time payments are yet to come to the UK market, we think that over time they will so you can see your winnings in your bank account immediately.  

The End of the Online Betting Site?

When a new bookmaker enters the market today they might also do so via an app only and by-pass a normal website.  We are seeing a number of native app based bookmaker sites launching that are fast, and coded for fast response.  But traditional firms aren't standing idly by, they are also launching blazingly fast apps to allow you to bet faster when odds are in your favour.  

Fixed Odds Betting Sites vs Exchange Bookmaker Sites

Some fixed odds bookmaker bet to a lower margin than others. They believe they will get greater volumes at lower margin if they offer lower odds. You can see the best fixed odds sites here (those with the lowest overround) and the best betting exchange sites here.

Non traditional bookmaker sites

Today you need not only bet on who you will win, you can also bet on individual players with a range of new football betting sites.  These allow you to build up and trade a selection of shares in players.  There are also a range of horse betting sites that have come onto the market recently.

Shift of Power to the Punter

The world of online gambling moves fast and so too do firms operating in this market. Every betting site featured here has had to innovate to survive and up their game every month.  Every day when we launch a site or update an app we can expect a better user experience, faster response times & payouts. The power has shifted to punters like us.  This is a good time to be betting online.