We've been reviewing bookmaker sites since 1999 and have seen brands grow big on the back of great customer service, fast payouts and tight odds. We've also seen betting sites arrive on the scene and then vanish. Rest assured when you try any of our trusted firms on the table below or the new bookmakers
you can be sure of getting great sign-up offers from licensed and regulated firms.
Best Betting Sites
You need to trust bookmakers with your betting bankroll. Regulation has come a long way since online betting exploded on the internet in the late 1990s, and now all the major firms are regulated by the UK Gambling Commission if they serve the UK market, and other regulators in different territories. A condition of ongoing licensing is that they abide by strict rules in relation to verifying the identity of customers and anti money laundering.
Solid Financial Base
You want to know that when you trust your betting cash with a bookmaker they will honour your bets. Firms have come and gone that have refused to pay out, cancelled antepost bets and left punters out of pocket. Some bettting sites were even closed down because of mafia connections. Rest assured all the firms we feature on freetips are trusted, have a strong capital base and will pay out when you win.
Bookmaker sites should pay out fast without sitting on your winnings for days. Over the years we've seen firms enter the market then renege on paying out. When you win, you want the site to pay you immediately. Whilst real-time payments are yet to come to the UK market, we think that over time they will so you can see your winnings in your bank account immediately.
The End of the Online Betting Site?When a new bookmaker enters the market today they might also do so via an app only and by-pass a normal website. We are seeing a number of native app based bookmaker sites launching that are fast, and coded for fast response. But traditional firms aren't standing idly by, they are also launching blazingly fast apps to allow you to bet faster when odds are in your favour.
Fixed Odds Betting Sites vs Exchange Bookmaker SitesSome fixed odds bookmaker bet to a lower margin than others. They believe they will get greater volumes at lower margin if they offer lower odds. You can see the best fixed odds sites here (those with the lowest overround) and the best betting exchange sites here.
Non traditional bookmaker sites
Today you need not only bet on who you will win, you can also bet on individual players with a range of new football betting sites. These allow you to build up and trade a selection of shares in players. There are also a range of horse betting sites that have come onto the market recently.
Shift of Power to the PunterThe world of online gambling moves fast and so too do firms operating in this market. Every betting site featured here has had to innovate to survive and up their game every month. Every day when we launch a site or update an app we can expect a better user experience, faster response times & payouts. The power has shifted to punters like us. This is a good time to be betting online.