Bookmaker Reviews

Choose a new bookmaker that offers you the features you want.  New bookmaker sites are added all the time. Our bookmaker reviews are designed to give you all the information you need on the best (and worst) betting sites on the internet. If you’re looking for advice before making a decision on whether or not to join a new bookmaker, we’re here to help.

Our bookie reviews will give you all the info you need on what each firm has to offer. From the registration process, to any promotion codes you may need to qualify for free bets when signing up, to payment methods, withdrawal times and more, we’ve got you covered.

We give each bookmaker a star rating – as do our readers – giving you a good idea of just how good they really are.

We’ll tell you about their customer service, the range of sports they offer, which bookmakers have live streaming, plus if you’re considering signing up with one or more new betting sites, we’ll give you the lowdown on the newest bookies opening their doors for business!

Betting Site Reviews

We have hundreds of bookmaker reviews here at Our bookie reviews provide accurate, up to date information about licensed bookies, both in the United Kingdom and elsewhere, designed to give you an impartial look at what is both good and bad about each particular bookmaker.

Our readers are able to give their opinion on a bookmaker as well and are asked to rate firms from 1-5 (five being the strongest score).

Our reviews cover every possible angle. We’ll tell you about any new betting sites that have only recently opened up, and we’ve got reviews of all the top UK sites (and we’ll tell you if they really are as good as other comparison websites make out!).

We split our bookmaker reviews into a number of categories. If you’re looking to join as a new customer, we’ll tell you about any free bets that are available. We’ll tell you about their odds and markets, the sports they cover (as well as the range and depth of betting markets available for each particular sport), how good their live betting coverage is, and whether they have live streaming. We’ll also tell you about any bookie specials that are available, in addition to covering customer service, any mobile apps, payment options and more!

If you’re unable to open a new account or unable to claim free bets with a particular bookmaker, we’ll help you to understand why that is as well, as we have information on the any restricted countries and territories from which you can’t bet.

Our Verdict on each Betting Site

As noted, we provide star ratings for each bookmaker review. Our bookie ratings are based on our own experiences with each particular firm.

Our team of experts only publish their bookie reviews after going through each website with a fine tooth comb – exploring the various markets available, completing the sign-up process, placing real money bets, withdrawing any winnings, and contacting customer support – before reviewing them. We’ll then compile our review and tell you about the pros and cons of each betting site.

If they’re good, we’ll tell you they’re good. If they’re not, we’ll tell you why they are not, and that will be reflected in our overall rating.

Bookmaker Odds and Markets

The range of betting markets is important to many when it comes to choosing which bookmaker to bet with, as are the odds on offer.

Good odds are important when it comes to online betting, and the best betting sites are often ones which offer the highest possible odds. Some people may be of the impression that small margins don’t matter, but over time, getting the best odds can make a real difference.

Our guides to betting odds and bookmakers will help you to understand where you can get the best odds. We’ll also tell you if a bookie is particularly strong on certain sports, and if they are weaker on other sports – this is partly why it is always worth having several betting accounts. A good bookmaker could be strong on football but weak on tennis, for example. Some new betting sites covering minor sports can also help to give you an edge when it comes to trying to find that extra little bit of value as well.

Football Betting Tips

Football betting is huge, huge business. Thousands, if not millions, of punters bet on football each week and as well as being able to offer you free betting tips on upcoming matches, our team will tell you about the best betting sites to bet on football.

It isn’t always a case of the biggest and best known betting sites being the best choice when it comes to football betting. Granted, the likes of bet365 may offer a wide range of football leagues to bet on, but are they always the best place to bet on football? Our team will tell you!

Many football punters reading this will already be aware of bookie specials for upcoming football matches. Our guides here at will tell you about which bookmakers are offering specials (which could be in the form of enhanced odds on a particular team to win an upcoming football match or a free bet on an upcoming match) and which new betting sites are offering enhancements on football!

Horse Racing Betting Tips

You can bet on horse racing events from all around the world these days. Of course, racing in the UK and Ireland is massively popular throughout the year, but bookmakers also offer racing odds on meetings in Australia, the United States, Dubai, France and elsewhere.

We’ll tell you which betting sites have the most comprehensive coverage when it comes to betting on horses, and in addition to providing betting tips, we’ll tell you about which bookies have the best horse racing odds.

If you’re reading this and already a fan of betting on horse racing, chances are you have already seen bookmakers offering ‘Best Odds Guaranteed’ on a particular race.

Best Odds Guaranteed (also seen on bookmaker websites as ‘BOG’) offers you the chance to take an early price on a horse. If the starting price of your bet is longer than the odds you backed, you’ll get paid at the bigger price. It’s basically a good way of stopping you from missing out on a better price in the hours and minutes leading up to the race. The best betting sites for horse racing generally offer ‘BOG’, but we’ll tell you if they don’t!

Horse racing these days also includes Virtual racing, with some betting sites offering unique markets on eSports and virtual horses. We’ll tell you which bookmakers offer these markets as well!

Cheltenham Festival Betting Tips

The Cheltenham Festival takes place every March. The four days are traditionally a time for bookmakers to dig deep and launch generous free bets for punters. Over the years, the free bet offers that used to be launched for Day One of the Festival (Tuesday) and the popular opening race, the Supreme Novices’ Hurdle, have been coming earlier and earlier, and it's not unusual for the best betting sites to showcase their offers in the week before the famous Cheltenham roar.

We are in touch with all the bookmakers throughout the year and as soon as Cheltenham free bet offers are launched, we’ll tell you all about them. Sometimes a specific promo code is required to claim offers for Cheltenham and if that is the case, we’ll tell you about it!

As well as the Supreme Novices’, you can expect to see big offers from the top UK sites for the feature race on all four days, including free bets and enhanced odds for the highlight of the week, the Cheltenham Gold Cup on the Friday.

Live Betting Reviews

Live betting is big business these days, with many punters placing bets as a particular sporting event takes place. If you’re betting on football, horse racing or tennis, chances are you’re aware of the ‘in-play’ betting options available with some betting sites.

bet365, for example, prides itself on its live in-play betting service, with a huge range of sports and markets available to bet on as a football match, or a horse race, is taking place. As a general rule, the time between the action happening and the information being relayed to the customer is less than two seconds, giving you a real sense that you’re betting live.

We’ll tell you about all the betting sites offering live betting, as well as telling you about new betting sites who are starting to offer live in-play markets.

We’ve also got full information on which bookmakers are offering Cash Out.

Cash Out is massively popular with punters, but if you’re unfamiliar with the term, basically it means giving you to opportunity to get money back on your bet before the event you are betting on has ended.
The amount of money you get back is determined at the time of cashing out, and depends on how likely the bet is to win at that particular time. It could be for more than your initial stake. It could be for less.

If your bet looks unlikely to win, it may be that you decide cashing out is a way to limit your loss on that occasion.

Live Streaming Reviews

A number of bookmakers offer access to live streaming sport these days, and the days of having to rely on a subscription service to watch live sport are long gone.

Many of the best bookmaker sites now offer live streaming, giving you the opportunity to watch and bet on a wide range of sports from anywhere you like, via your PC, smartphone or tablet, and the picture quality these days is excellent.

Our bookmaker reviews will tell you which betting sites offer live streaming and which sports you can both watch and bet on. We’ll also tell you which new betting sites offer live streams via their websites and apps.

As a general rule, live streaming on betting sites comes free of charge, however you may find some restrictions based on where you are in the world (betting sites tend to use your IP address to present the events available to you, and television rights mean certain events are not broadcast in certain countries), but it's safe to say that you'll have access to a massive choice of live streaming sports every day! To give you an idea of what events are being live streamed on bookmaker sites, here is a sport live stream calendar.

How to Find a Reliable Bookmaker

There are many factors to consider when it comes to finding a good bookmaker who can offer everything you want, and it isn’t always about the sports on offer, or how good the odds are at one bookie compared to another.

To find a truly reliable and trustworthy bookie, you may want to check if company you are betting with – or planning to join – is above board and licensed in a legitimate gaming authority.

Here at, we’ll tell you about the Top UK sites which are licensed and regulated by the British Gambling Commission, and we’ll tell you about other betting sites with licences outside of the UK. We only cover legal gambling and recommend bookmakers who are fully regulated.

Bookmaker Website Reviews

The website itself is a key factor for many when trying to find a reliable bookmaker. It’s great for betting sites to offer odds on every sport and every market you can think of, but if those markets are hidden away, then why would you want to join them?

As well as reviewing sports, odds and markets, our team will also tell you about the website itself for each bookmaker. Is a bookie website quick loading? Are markets easy to find? Is it easy to contact customer support? How easy is it to provide any required promo codes in order to claim a bonus?

We’ll talk you through the website experience with each bookmaker and tell you about the best betting sites when it comes to navigating the various sections, finding the markets, and placing your best – not just for sport but also for other products.

Mobile Betting Sites

The best betting sites usually come complete with a complete mobile betting experience, either as a mobile betting site, or with dedicated apps for iOS, Android and/or Windows.

Our reviews come complete with full information about mobile betting, covering all angles. We’ll also tell you about mobile live streaming and which bookmakers allow you to bet in-play on the move, as well as giving you a ‘heads up’ when any exclusive mobile bookie specials are available as from time to time, bookies will launch a promotion or special offer exclusively for bets placed on your smartphone.

Bookmaker Customer Service

If you’re betting with real money, it seems pretty obvious that you should be able to receive a swift response to any question you may have regarding bets. However, not all betting sites offer around the clock support.

The best betting sites come with excellent customer support, and we’ll tell you about the bookmakers offering great customer service via Live Chat, as well as email and telephone. We’ll also tell you which bookmakers offer support via social media, with Twitter becoming a more popular way for customers to be able to contact a bookmaker with a query.

Bookmaker Reviews FAQs

What is a bookmaker?

A bookmaker or bookie is an organisation or person that accepts and pays off bets on sporting and other events at agreed-upon odds.

Bookmakers in many countries focus on accepting bets on professional sports, especially football (soccer) and horse racing, although a wider range of bets on other sports, plus non-sporting events such as political elections, awards ceremonies and even television shows, are accepted by bookmakers in some countries.

The first bookmaker, Ogden, stood at Newmarket in England in 1795.

What does bookie mean?

The term ‘bookie’ or 'booky' is short or slang for "bookmaker." A bookie is someone who facilitates gambling, most commonly on sporting events.

How do betting odds work?

Odds can be displayed in several ways but the most common are Fractions or Decimals.
Betting odds represent the likelihood of an event happening. The odds enable you to work out how much money you will win if your bet wins.

Less likely events tend to have higher odds and offer larger financial reward, while more likely events have a lower risk attached and therefore a lower reward.

As an example, with odds of 4/1, for every £1 you bet, you will win £4. There is a 20% chance of this happening, calculated by 1 / (4 + 1) = 0.20.

How many online bookmakers are there in the UK?

There are over 80 online bookmakers licensed to operate in the United Kingdom. The legal betting age in the UK is 18 years and sports betting here is completely tax-free for all players.