1xBet agree multi-year partnership with Dallas Open
- 1xBet is the new official betting partner of the ATP Dallas Open
- Multi-year deal will see 1xBet branding visible throughout the tournament
- Deal was announced prior to Denis Shapovalov's victory on Sunday
1xBet is the new official betting partner of the Dallas Open.
GF Sports and Entertainment, the current owners and operators of the ATP Dallas Open, announced at the weekend that 1xBet has signed a multi-year partnership to help deliver a top-tier experience for our fans and players."
Sunday saw Denis Shapovalov continue his impressive return to form with victory in Dallas as the ATP Dallas Open was held as an ATP 500 event for the first time.
Shapovalov defeated three Top 10 opponents — Taylor Fritz, Tommy Paul and Casper Ruud — to secure the biggest title of his career.
Prior to Shapovalov's win over Ruud in Sunday's final, Jason Mackey, VP of Business Development at GF Sports & Entertainment, said: "We are excited to partner with 1xBet, a globally recognized brand in the sports betting industry.
"This partnership not only enhances our broadcast but also aligns with our commitment to delivering a top-tier experience for our fans and players."
The partnership sees 1xBet branding visible across the tournament’s broadcast feed, along with other digital features designed to enhance the viewing experience for tennis fans worldwide.
1xBet is available in over 100 countries around the world, providing live betting and live streaming for registered members.
The 1xBet promo code NEWBONUS allows new players to claim an enhanced deposit bonus when opening an account, and provides instant access to bonus offers and promotions, along with live streaming of multiple tennis events throughout the year.
A 1xBet spokesperson said: "The partnership with Dallas Open was another milestone in the history of 1xBet.
"Collaborating with an ATP 500 event represents a strategically important step that opens new opportunities for promoting the 1XBET brand worldwide."
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