1xBet to partner FIBA basketball in a three-year deal
Leading online betting site 1xBet has formed a strategic three-year partnership with the International Basketball Federation (FIBA), securing its position as the federation's exclusive Global Betting Partner until December 2027. The agreement encompasses all National Team Competitions in both Basketball and 3x3 Basketball. Through this collaboration, 1xBet will feature prominently at major competitions like the FIBA World Cup, while also enhancing its digital presence on FIBA’s platforms. The partnership aims to boost fan engagement, foster innovation, and support the global growth of basketball.
- 1xBet partners with FIBA for three years as Global Betting Partner
- Deal includes 3x3 Basketball and FIBA National Team Competitions until 2027
- 1xBet to offer special odds and promotions, increasing fan engagement
Leading online betting site 1xBet has announced a three-year partnership with the International Basketball Federation (FIBA).
The sponsorship deal sees 1xBet will be the basketball federation’s exclusive Global Betting Partner for the next three years.
The partnership covers the next three years through to December 2027 and includies all FIBA National Team Competitions in both Basketball and 3x3 Basketball.
1xBet branding will be seen at major competitions including the FIBA World Cup in 2027 in Qatar.
1xBet will also have a digital presence on FIBA’s platforms as well as offering special odds, promotions and betting markets on their own betting site.
New customers at 1xBet can use the 1xBet bonus code NEWBONUS to get live basketball streams, a generous welcome bonus and offers.
1xBet Partners FIBA
Valerii Kharitonov, Chief Gaming Officer at 1xBet, said of the partnership: "We are on the threshold of a new stage in the history of 1xBet. Signing an agreement with FIBA is a strategic step that opens up very significant opportunities for promoting our brand.
"The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents."
Frank Leenders, FIBA’s Director General of Media and Marketing Services, added: "We are thrilled to welcome 1xBet as our newest Global Partner and look forward to developing our collaboration over the next three years. It’s incredibly exciting to have a Partner supporting both basketball and 3x3.
"With both organisations sharing a passion for innovation, technology, and the global growth of our sport, we are confident that this Partnership will be game-changing."
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