1xBet Signs Landmark Deal as Official Betting Partner of the ATP Challenger Tour
1xBet has partnered with the ATP Challenger Tour as its official betting partner, covering over 30 tournaments worldwide. This move strengthens 1xBet’s presence in tennis and extends its high-profile sports sponsorships across basketball, football, volleyball, and esports. The partnership promises increased visibility for both 1xBet and emerging tennis players, while also offering new betting incentives and live streams for customers. 1xBet continues to solidify its standing as a leading global sports betting brand.
- 1xBet is the new official betting partner for the ATP Challenger Tour
- The deal covers 30+ tournaments across Europe, Asia, North and South America
- 1xBet has an extensive global sponsorship portfolio, including FIBA, major football clubs, and esports
1xBet has strengthened its presence in world tennis after being announced as the official betting partner of the ATP Challenger Tour.
The exclusive partnership will cover more than 30 tournaments across Europe, Asia, North and South America.
The new partnership will give 1xBet brand exposure in a number of countries including Italy, France, Brazil and the USA as the global betting site continues to grow.
It will see branding at all tournaments on the Challenger Tour, which is the launchpad for rising stars as a stepping stone to the ATP Tour.
New customers can join with the 1xBet sign up code NEWBONUS and access tennis streams from the Challenger Tour, ATP Tour and WTA Tour as well as an exclusive 130% welcome bonus.
1xBet x ATP Challenger Tour Reaction
A spokesperson for 1xBet said: “The ATP Challenger Tour is where some of the most exciting talents in world tennis begin their journey, and we are proud to support this crucial level of the sport.
"By partnering with the ATP Challenger Tour, 1xBet aims to engage tennis fans globally and showcase our brand on a stage that is both competitive and inspiring.”
ATP Challenger Tour officials added: “The Challenger Tour provides a critical pathway for players working to achieve their ATP dreams.
"Partnering with a global brand like 1xBet brings new opportunities to enhance visibility and investment at this level of the game, helping tournaments and players alike thrive.”
1xBet Sponsorships & Partnerships
The news of the partnership with the ATP Challenger Tour adds to 1xBet's growing portfolio of sponsorships across multiple sports.
1xBet is the exclusive global betting partner of the International Basketball Federation (FIBA), supporting all FIBA National Team Competitions including basketball and 3x3 formats.
That partnership includes major international events like the FIBA Basketball World Cup 2027 and FIBA Women's Basketball World Cup 2026.
In football, 1xBet has partnerships with clubs and leagues including Barcelona, Paris Saint-Germain, Lille and the Italian Serie A.
1xBet also sponsors key African football tournaments such as the Africa Cup of Nations (AFCON), CAF Champions League, CAF Confederations Cup and the African Nations Championship (CHAN).
Other notable sponsorships include Volleyball World, the Professional Fighters League, the Billie Jean King Cup in women’s tennis and esports tournament operator ESL.
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