Fitzdares Bookmaker partners with Premier League Fulham

Jon Don-Carolis, Fulham FC Sales Director, said: “We are delighted to welcome Fitzdares as Fulham FC’s Official UK Betting Partner.  Our organisations are proud of our heritage and embrace innovation whilst providing a closer and more personal experience for our fans and audiences.

“An aligned partnership between the world’s oldest bookmakers and London’s original football club is poised to deliver a range of exciting and creative initiatives throughout the season.”

William Woodhams, Fitzdares CEO, said: “This partnership has its roots in the 19th century and we are bursting with excitement to finally join up with London’s original football Club.

“Dare I say, the only place better to watch football than The Fitzdares Club is at the Cottage. We will be adding a Craven Cottage Pie to our menu immediately to bring a taste of West London royalty to Mayfair.”

As part of the innovative partnership and through an emphasis on shared moments, history and humour, Fitzdares and Fulham plan to launch a series of activations and messaging that will bring a sense of fun into the game.

Fitzdares dates back to 1882 and more recently opened as a London-based private telephone betting service by Balthazar Fabricius in 2006.

Fitzdares bookmaker now offer online betting via Fitzdares.com and the betting app, both of which were launched in 2022.