Picklebet becomes official wagering partner to NRL premiers Penrith Panthers
Penrith Panthers, the NRL premiers, have secured a partnership with Picklebet through a four-year deal, announcing them as the club’s official wagering partner till the end of 2028. This strategic alliance promises to enhance fan engagement with exclusive initiatives and in-stadium branding. To celebrate this partnership, Picklebet is offering a Las Vegas trip giveaway for the opening game of the Panthers' 2025 season. This move is seen as a synergy of innovation and excellence aimed at delivering premium experiences to sports enthusiasts.
- Penrith Panthers partner with Picklebet for four years
- Picklebet will provide digital-first fan engagement and activations
NRL premiers Penrith Panthers have signed a four-year deal with leading betting site Picklebet, who become the club's official wagering partner.
The Panthers not only begin the 2025 NRL season bidding for a fourth straight premiership, but also with a new partner in Picklebet.
Picklebet become the Panthers' official wagering partner for the next four seasons through to the end of the 2028 campaign.
Picklebet branding will be seen in-stadium during all NRL games and on the Panthers' social media and digital platforms.
The two sides will also work together on exclusive engagement initiatives for supporters across the next four seasons too.
To celebrate the launch, Picklebet is giving away an all-expenses paid trip to Las Vegas to two fans for the Panthers' opening game of the 2025 season.
The prize includes flights, accommodation, spending money and match tickets and can be won via the Picklebet Instagram account.
New customers looking to join the betting site can use the Picklebet referral code BETSAU when creating an account.
Picklebet x Penrith Panthers
Damon Oudejans, CMO and Co-Founder of Picklebet, said: “We are incredibly excited to partner with the Penrith Panthers, a club that has set the benchmark for excellence both on and off the field.
“Picklebet and the Panthers share a passion for innovation and a commitment to delivering premium experiences to fans.
"This partnership is more than just branding – it’s about creating engaging, digital-first activations that bring supporters closer to the game they love.”
Panthers Rugby League CEO Matt Cameron added: “This partnership is a fantastic alignment between two brands that embrace innovation and excellence.
“Picklebet’s cutting-edge approach to digital wagering, particularly its focus on next-gen sports engagement, is an exciting fit for our club.
"We look forward to working together to create incredible experiences for Panthers fans over the next four years.”
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