1xBet becomes official betting partner to Paris St Germain

PSG have dominated French football for almost a decade, winning eight of the last 10 league championships.

They have also become one of the biggest clubs in world football thanks to the signing of huge names like Kylian Mbappe, Neymar and, of course, Lionel Messi.

The deal with 1xBet will now see the French giants feature in marketing campaigns across both Africa and Asia.

“We are delighted to welcome 1XBet as a regional partner of Paris St Germain,” said PSG chief partnerships officer Marc Armstrong.

“1xBet is well established in continents where the club has a great many supporters.

“1xBet is an ambitious stakeholder in the world of online sports betting and, by collaborating with Paris St Germain, hopes to consolidate its position as a leader in many countries.”