Stake sign Chelsea and Real Madrid legend Eden Hazard as global ambassador

The agreement forms part of Stake.com’s wider football marketing plans for 2026, with the leading casino and sportsbook positioning Hazard at the centre of fan-facing campaigns across its digital channels ahead of this summer's World Cup in North America.

Hazard's glittering career brought major honours in England, Spain and Europe. During his time at club level, he won the UEFA Champions League, two Premier League titles, two La Liga titles and two Europa League trophies, establishing himself as one of the most influential attacking players of his generation in the process.

Capped 126 times by his country, Hazard's role with Stake will see him feature prominently in supporter engagement and brand awareness activity throughout 2026.

“I’m really excited to be joining Stake at such an important time in the football calendar,” Hazard said. 

“The World Cup remains the pinnacle of our sport – the dream every player chases – and I’ve been fortunate enough to experience it on some of the biggest stages.

“Football has given me so many incredible memories, from lifting domestic and European trophies, to representing my country as captain, and making many friends along the way. Now, in this next chapter, I can’t wait to engage with fans in new and meaningful ways, sharing insights, excitement, and the pure joy of football together with Stake.

“Football fans worldwide are incredibly passionate and dedicated, and I’m delighted to collaborate with a brand that truly understands and celebrates that energy, while delivering innovative, community-focused experiences. Let’s make the journey one to remember!”