New Betting Sites - October 2019

New Betting Sites take many different forms. Sometimes they are new to the World, sometimes the are existing brands that have opened to a new country.  We monitor new betting sites to ensure that you can bet on the best betting sites that there are.

Why bet at a New Betting Site?
Betting at a new site allows you to experience new brands, new apps and potentially gives you access to better odds and markets.   For new users a key consideration is the sign-up or welcome offer.


New UK Betting Sites

Many new betting sites offer interesting concepts like Tinder-style swiping on cards that preload bets, automatic accumulators or betting with the chance of getting boosted odds.   Others are betting sites that have expanded into the market from overseas and which now are accepting players.  Both types of new betting sites are interesting to explore. 

App Only Betting

A few sites are app only have recently taken off. These sites are coded for fast response time on your mobile phone and are native to app stores, which means they aren't mobile html websites in a wrapper, they are designed to take advantage of the power of your phone.


New Betting Sites, New Opportunities?

The online gambling market is fiercely competitive with most punters having multiple accounts to split their betting bankroll and to take advantage of new offers. When a new betting site launches, a large part of their marketing budget will be in customer acquisition.  

This benefits punters like us as the firms will offer free bet bonuses and enhanced odds that allow you to win (where permitted by law).  Other bookmakers will sell other features of their product capability, for example, recently many bookmakers have come to the market with higher risk tolerances than the traditional firms. 

Some firms even welcome arbs as they believe their pricing is so keen that they will be able to make money even if you are laying off the risk on an exchange. In practice this influx of new betting sites means you can bet higher stakes without being refused or having your stakes limited.

Regulation and New Firms

As punters we can be assured that regulators monitor firms and attach the same stringent conditions on maintaining a gambling license as existing bookmaker sites.  This means that new firms coming to the market need to be well-funded, run by serious management and prove to regulators that all the key decision makers do not have criminal records.  When looking at new sites always ensure the firm is licenced by a credible licensing authority such as the UK Gambling Commission. 

New Customer Offers and how you can claim

When a firm offers you a new customer offer they will offer you two types of bonus, either: 

  • A matched free bet offer
    Here you need to bet a required amount to receive a free bet

  • A matched deposit offer 
    Here you will receive a bonus depending on the amount you deposit.

Matched Free Bet Offers

Most betting sites offer matched deposit offers.  The benefit of betting with a matched deposit offer is that what you will receive is transparent; meet the conditions of the offer and you will get what's advertised.

For example: some bookmakers have bet £5 get £20 as their new customer offer. You have to place a £5 bet and then will get £20 in bonus bets that you can then bet again.  Win those bets (subject to the site's terms and conditions) and you can cash out.

Online betting sites typically place a condition on the bet you place so that you aren't backing a sure fire winner, which could lead the offer to be open to abuse.  Typically we see that you are required to place your first bet at odds of over 2.0.
 
You should note that no firm we know off gives you the free bet back as part of your winnings, so you do not receive your free bet stake back, instead just your winnings and any bonus bets that might have been received.

Matched Deposit Offers

The other type of deposit bonus offer is a matched bonus up to a certain percentage e.g. Deposit £50 get a 100% matched bonus of £50.   Here you willl get a bonus depending on how much you first deposit up to the amount the betting site specifies.  So in this example if you deposit £50 you would get £50, if you deposit £10 you would get £10.

In order to protect themselves against possible bonus abuse bookmakers sites place wagering requirement conditions on matched deposit offers.

What this means is that you have to bet the deposit money and the bonus money a certain amount of times before it is "released" as withdrawable cash.  So for example if the conditions state you have to wager your deposit and bonus bet 5x  and you deposited £100 at 100% you would have £200 to bet 5x i.e. you would have to bet £1000 before you could withdraw your bonus money as cash.

Choosing a New Betting Site

When you decide which bookmaker to join there are a number of things to consider:

  • Your bonus bet welcome offer
    Each site has a different welcome offer, some require promotion codes to claim, for example when you join bet365 you should use their bonus code NEWBONUS to claim the maximum new user bonus.  We've noticed there is a trends towards reducing the amount of first deposit bonus and some sites have decided not to have any bonus offer at all. 

  • Markets & Odds
    The range of markets you can bet on and the odds you get should be key considerations when choosing a new bookmaker.  All betting sites have football but some choose not to have horse racing.

  • Loyalty Programmes
    All bookmakers run VIP services for their most valuable players. When you join a bookmaker be sure to join their loyalty programmes which will get you valuable benefits.  It might take some time to get their but bookmakers have their own VIP teams who take their customers to sold out sporting events and horse races.

  • Live Streaming Sport 
    Watching a game on your mobile is now a reality as firms like bet365 have licensed streams of major sports leagues for their betting and depositing customers.  Most horse races are streamed live online to your mobile at bookmaker sites these days


Betting Site Daily Offers


There are many offers available at bookmakers that change on a daily basis. In the past we saw large enhanced odds offers for new customers, now we see more of a trend towards bigger odds on accumulators or multi-bets.

Offers you will see include free bet offers for new and existing customers; money-back offers where you might get your stake refunded; boosted odds; acca insurance and the ability to cash-out accas and loyalty bonuses and increasing stake levels.