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Ken Howells Review
Ken Howells is a long‑standing bookmaker name now available as an online betting site and app for UK punters.
Built around the heritage of the on‑course and high‑street bookie, the KenHowells.com betting site and brings that experience into a single account with online racing and sports betting.
The site focuses on straightforward, good‑value odds, simple markets and a familiar layout rather than gimmicks.
You’ll find fixed‑odds prices on UK and Irish horse racing, a full range of football odds and markets, plus coverage of tennis, golf, rugby, cricket and more.
New customers can join with the Ken Howells promo code NEWBONUS, and once signed up claim a welcome bonus of up to £25 free bet via 50% sports cashback or £50 bonus money via 50% casino cashback.
Ken Howells Verdict
What we like about the Ken Howells product, the standout features and how it ranks against other betting sites:
Pros
- Established bookmaker brand with roots in traditional racing and sports betting
- Simple, familiar website and app layout that’s easy for all punters to use
- Strong focus on UK and Irish horse racing plus core football and major sports
- Competitive odds on mainstream markets and regular price boosts
Cons
- UK‑focused and not available for international customers
- No sports live streaming at present
- Casino and games offering is limited compared to bigger brands
Ken Howells Odds & Markets
Ken Howells offers a solid set of betting markets across both racing and sport, with a focus on the events that UK punters are looking for.
Horse Racing is the key feature and there is an excellent range of UK, Irish and international meetings including win, each‑way, multiples and exotics bets for things like forecasts, trifectas and more.
The sports offering is not as big as more established betting sites like Betfred or as dynamic as UK newcomer Dabble, but you are well catered for in the key events.
While niche and novelty markets are more limited than at some larger operators, Ken Howells provides excellent coverage of mainstream sports and racing.
Football coverage is the biggest across the Premier League, EFL, European competitions and major international tournaments, while tennis from the ATP, WTA and Grand Slams is available daily.
Also available is in depth markets for Rugby Union and Rugby League, Cricket including Tests, ODIs, T20 internationals and domestic leagues, Golf, American Football, Ice Hockey, Motorsports and more.
Betting markets cover match result, handicaps, totals, both teams to score, correct score and Bet Builder multis for football and other sports.
Ken Howells Live Betting
In‑play betting is available on selected events including Football, Tennis, Cricket, Basketball and other major sports, but the range of markets is not in the same league as a Bet365 type site.
Live odds update as matches and events progress, but Ken Howells does not offer live sports streaming yet. Instead, in‑play betting is supported with basic stats and score updates.
Ken Howells Website & Login
New customers can use the Ken Howells promo code NEWBONUS when joining. It entitles you to up to £25 free bet via 50% sports cashback or £50 bonus money via 50% casino cashback.
Main navigation separates Racing, Football and Other Sports, with clear links to promotions and account settings. Those promotions include:
- Sports Welcome Offer - Up to £25 free bet with 50% cashback on first day losses
- Casino Welcome Offer - Get up to £50 bonus money with 50% cashback on first day losses
- Best Odds Guaranteed - On UK and Irish horse racing
- Double Result - Get paid out on first past the post and official result
- Sub On, Carry On - If your player is subbed, your bet carries on
Casino
The casino at Ken Howells is designed as an add-on to the sportsbook rather than a huge games library, but you still have many options to play.
Choose from a solid lobby of games including Slots, Table Games including blackjack, roulette, card games and video poker and live casino tables with real dealers.
Ken Howells Mobile App
Ken Howells offers a dedicated mobile app for iOS and Android that can be downloaded from the respective stores. Alternatively, the site works well in your mobile browser.
The app mirrors the website’s simple layout rather than introducing a radically different design, making it fast loading and impressive when it comes to finding markets.
Ken Howells Withdrawals & Deposits
Payment options at Ken Howells are limited but include:
- VISA
- MasterCard
- Debit Cards
- Apple Pay
- Bank Transfer
- Trust Payments
- Trustly
Ken Howells Customer Service
You can contact the Ken Howells team via:
- Email: support@kenhowells.com
Ken Howells FAQs
Who owns Ken Howells?
Ken Howells is operated by Targetlocal Ltd and is licensed and regulated in Great Britain by the Gambling Commission.
What is the sign‑up bonus at Ken Howells?
New customers get a cashback offer on first day losses. You get 50% back up to £25 on sports bets and 50% back up to £50 on casino.
What is the Ken Howells promo code?
You can sign up using the promo code NEWBONUS to access the latest welcome offer.
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