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LM Bookmaker Review


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LM Bookmaker Review

Lance Michael is the founder of LM Bookmakers (Pty) Ltd. He is a well-known figure in the industry with more than 25 years off-tracking bookmaking experience to his name.

LM Bookmaker Home

A sign of its growing success is that Lance has patented the name ‘Soccer Shop’ for its offline operation which is expanding into several provinces within the country. Both the Soccer Shops and www.lmbookmaker.com offer pre-match and live betting across a range of sports plus betgames and lucky numbers games.

The online service is licensed and regulated by the Gauteng Gambling Board, so customers from South Africa can feel confident that this is a totally legitimate bookmaker and the site is both fair and safe.

LM Bookmaker Verdict

Why punters bet at LM Bookmaker


✔ Good soccer coverage
✔ Lots of lottery games
✔ Easy to place bets
✔ Cool mobile platform
✔ Independent, local company


✘ No live streaming
✘ No horse racing form guides
✘ No live chat

LM Bookmaker Odds & Markets

LM Bookmaker has a rolling menu of sports meaning it only lists the categories from which it has markets currently open. Right now, you’ll find a respectable 20 sports that you can bet on.

Horse RacingAmerican FootballAustralian RulesBadmintonBaseball
BasketballCricketCyclingDarts Floorball
FutsalGolfHandballIce HockeyRugby
SnookerSoccerTable TennisTennisVolleyball

LM Bookmaker Football Betting Tips

With more than 100 leagues and cups from 40+ countries plus international matches, there’s a rich choice of soccer betting available. The most popular leagues each have a good variety of markets. These include the usual collection such as match winner, BTTS, correct score, handicaps and HT/FT, with some interesting additions like which minute interval will the home team score in and last team to score.

Away from the big teams, and the market depth does suffer - albeit in stages. Middle level games, like those from the English Championship, Argentina, the J-League and so on still offer enough to enjoy but as you drop further down into leagues from Honduras, Saudi Arabia and Lithuania there becomes fewer options to choose from.

LM Bookmaker Horse Racing Betting Tips & more

Lance Michael Bookmaker made its name from horse racing, so it’s no surprise that this gets top billing on its platform. The online site only covers races held within South Africa which is a different approach to many other betting sites that also offer international meetings. 

There are a range of betting markets for each event, including win, place, open win and open place. You also have a tab to open the ‘exotic’ bets such as jackpot, pick 6, swinger, trifecta, double, exacta, pick 3 and place accumulator. Everything is neatly displayed but LM doesn’t offer any form guides nor live streaming which takes the gloss off of the overall package somewhat.

LM Bookmaker other sports

All of the top US sporting action is covered with NFL, NBA, MLB and NHL each having a range of betting markets. There is also a good crop of rugby union matches, as well as cricket, volleyball, darts, golf and tennis. Overall, it isn’t the most comprehensive choice, but you’re sure to find something that appeals. As for the prices, our LM Bookmaker review took a sample of random events and compared them against two other sites operating in South Africa. Whilst Lance Michael was on par with G-Bets, both struggled a bit to match Sportingbet. However, this is a very small test and we advise you compare a few prices from different books before picking a site to bet with.

LM Bookmaker
Football: EPL - Tottenham Vs Man City. Man City win.0.650.700.72
Football: La Liga - Barcelona Vs Real Madrid. Barcelona win0.900.900.95
Rugby Union: Top 14 - Bordeaux Vs Lyon. Bordeaux win.0.400.400.37
NFL: Jaguars Vs Eagles. Eagles win two way0.450.450.50
Formula 1 - Mexican Grand Prix - Hamilton win3.003.303.33

G-Bets ReviewSportingbet Review

LM Bookmaker Live Betting

LM Bookmaker has entered the world of live betting with a choice of sports such as soccer, tennis, American football, golf, rugby, cricket, handball and ice hockey among others. 

The number of events per sport is a little weak when compared to the bigger brands in the industry, but every operator has to start somewhere so we won’t hold that against this site. We found there to be an adequate choice of markets for the live betting events that were offered. For soccer, there was team to score next goal, final score, O/U goals, double chance, handicaps and which side will win the rest of the match among several others. 

You get a user-friendly betting interface that has a match animation centre complete with in-game stats. This can be collapsed if you don’t wish to use it which is useful. Below the scoreboard, you have the available in-play betting markets. A simple click on your selection quickly adds it to your bet ticket, then you only need to insert your stake and confirm the bet. LM Bookmaker doesn’t offer any live streaming at present which is something else several other sites do.

LM Live Betting

LM Bookmaker Website & Login

So, what does LM Bookmaker online have up its sleeve for customers? Let’s dive in and have a look.

Soccer stretch bonus

Straight off the bat LM Bookmaker has a promo perfectly suited to South African punters who love accumulator betting. The Soccer Stretch Bonus applies to any multiple bets placed in these markets. The more legs, the bigger the boost. You get a 10% stretch on 4 - 5 leg accumulators, a 15% stretch on 6 - 11 leg accumulators and a whopping 20% stretch on accumulators with more than 12 legs. 

LM Soccer Stretch

LM Bookmaker WhatsApp

WhatsApp has become a very useful application and due to its vast popularity, LM Bookmaker offers a service using this messenger platform to streamline player FICA approval. It is also used as a method by which players can send in their ATM deposit slips for faster confirmation and as a general support helpline.

LM Whatsapp

LM Bookmaker lottos

Lotto games are a huge part of betting in South Africa and Lance Michael delivers both lucky numbers and betgames. Lucky numbers are based on the results of numerous national lotteries held locally and around the world such as the US Powerball, EuroMillions and the Magic Sena in Brazil. Players can bet on 1 number, 2 numbers, 3 numbers and so on. Betgames are lottery games as well. These are operated by an African company with draws being held every few minutes. There are different options and payouts, so check them both out and see which you prefer.


Turfsport is the software that powers this online betting site. This is a local company which a few other independent bookmakers use, so it looks and feels quite familiar. The layout is simple, yet effective. The menu clearly highlights the range of sports and lotto games that are available. 

Its simplicity makes navigating around the site very easy. It’s not heavy on graphics so load speed is good. The bet slip uses a toggle system meaning you can flick from singles, multiples and system bets at the click of a button. There are contact us and help links available on all pages, so all-in-all, it’s not a bad piece of software to use.

LM Bookmaker Mobile App

There is no native LM Bookmaker app, but you do get a customised mobile web-based platform: https://mobi.lmbookmaker.com/. This looks more modern than the desktop in our opinion.

It has a slider menu with the big events, live action and upcoming matches, plus there is a collapsable menu containing everything else the site has to offer. As with the desktop, it’s user-friendly and navigation is just a matter of following your sport to the correct match and market. The LM Bookmaker mobile platform is SSL protected making banking safe. You can bet pre-match or in-play. All of the regular Lance Michael promotions are ready and waiting for you and it’s easy to contact support when needed.

LM Mobile

LM Bookmaker Withdrawals & Deposits

Credit cards to bank transfers and ATM deposits - there are enough banking options to get your account funded at LM Bookmaker.

  • Visa
  • Mastercard
  • Instant ETF
  • In-Bank Transfers
  • ATM Deposits
  • Cash (in-shop)

All credit card deposits have a 30 day hold period before a withdrawal can be made. Players need to be FICA verified before any withdrawals can be made. Thereafter, you should allow two working days for your withdrawal to reach your bank account (if local).

LM Bookmaker Customer Service

Lance Michael has the following channels you can use to contact its customer service:

Live chat: not available
Email: online@lmbookmaker.com 
Telephone: 086-110-6676 or Whatsapp: 076-460-0475

LM Bookmaker FAQs

Is the LM Bookmaker mobile platform the same as an app?
It’s very similar except that you don’t have to download any software to use it.

Do I need any LM Bookmaker promo codes?
No, you don’t require any LM Bookmaker promo codes for the current batch of offers.

Does this site have live chat available?
No, to reach out there is a LM Bookmaker contact number to telephone and you can also email.

What is the LM Bookmaker lookup a ticket feature?
This is for bets that have been placed in a shop. You can check them online by typing in the ticket number.

Do I need a separate account to play the lotto games?
No, you can play LM Bookmaker lotto games (lucky numbers and betgames) from the same account and wallet that you use for sports betting.

Facts & Figures

Payment Methods:
Tested Betting Sites:
    Tested & Approved