Stake upgrades racing product to RaceOdds+ following multi-year deal with BetMakers
Stake.com partners with BetMakers to enhance its horse racing platform through the RaceOdds+ service. This multi-year agreement introduces global horse racing markets with full odds, live streaming, and access to BetMakers' Racelab features. Stake bettors can expect an improved experience with global tote pool betting options. Jake Henson of BetMakers and Jarrod Febbraio of Stake expressed strong optimism about the partnership's potential. By integrating BetMakers' diverse offerings, Stake aims to deliver a world-class racing experience for its users.
- Stake.com partners with BetMakers for RaceOdds+ service.
- Introduction of global racing markets, live streaming and tote pools
Stake.com have signed a multi-year partnership with BetMakers and will upgrade their racing product to the RaceOdds+ service.
Stake is one of the world's fastest growing betting sites and casinos, and the horse racing element of the sportsbook has just had an upgrade.
The racing odds, markets and features will now be delivered by BetMakers thanks to a multi-year agreement with Stake.com now powered by the RaceOdds+ service.
A three-year agreement has been signed between BetMakers and Stake with a two-year extension option.
Stake.com RaceOdds+
The upgraded horse racing platform will see Stake feature global horse racing markets, features and streams as part of the RaceOdds+ service.
Stake.com horse racing will have expanded odds provided by BetMakers traders for everything from UK and Ireland to Australian and Hong Kong meetings daily.
It will also feature the BetStream racing vision player for live streams and bet and watch, as well as BetMakers' Racelab that includes Insights, Live, Stories and Informatics.
Another key element of RaceOdds+ is the access to BetMakers' Global Tote Hub, giving Stake punters the chance to bet into huge global tote pools.
Customers looking to use the RaceOdds+ service can do so by signing up with the Stake.com promo code NEWBONUS and heading to the sportsbook and horse racing.
Stake.com x BetMakers Reaction
Jake Henson, CEO of BetMakers, said: "We are thrilled to partner with a brand as dynamic as Stake.com.
"They are one of the fastest-growing wagering platforms globally, with a reputation for speed and innovation.
"Securing this agreement is a strong validation of the depth and quality of our RaceOdds+ product and the broader BetMakers global racing strategy.
"We are excited and confident that providing stake.com with our full suite of racing technologies, including pricing and trading, rightsholder content, global tote access, streaming and the Racelab portfolio, will enable them to deliver a world-class racing experience to their modern customer base.
"We look forward to a successful partnership and to supporting Stake.com’s growth and ambitions in the racing space.”
Jarrod Febbraio, Director of Stake, added: "It is an exciting time for us to be partnering with BetMakers. Their innovative Racelab product, is a game-changer for our customers.
"The opportunity to offer tote pools through the Global Tote Hub is a terrific way to support the sustainability of horse racing, which is something that is important to us.
"We are confident that this partnership will allow us to deliver a superior racing experience and we look forward to working closely with the BetMakers team."
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