bet365 Review
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bet365 Review
Founded in Stoke-on-Trent, England in 2000, bet365 are one of the pioneers of the online sports betting industry. To many, it has become the benchmark which others must aspire to.
Over the years bet365 has remained at the forefront of this hugely competitive industry through high-quality innovation - ranging from its platform, mobile applications, marketing campaigns and promotions.
With licences in the UK, Gibraltar and Australia, bet365 is arguably the most trusted and respected bookmaker around with more than 22 million customers worldwide.
In this personal review written by our site editor Matthew Marshall you can find out about bet365 and why the firm is so highly rated.
bet365 Verdict
Why punters choose bet365 to bet with:
Pros
- Lots of great promotions
- Quick bet in-play betting
- More in-play markets than any other bookmaker
- Fast payouts
- 140,000 live streamed events
Cons
- Colour scheme of site might not appeal to all
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bet365 Odds & Markets
There are more than 40 different sports offered by bet365 including:
But, it’s what’s inside these categories that really counts and this is why bet365 is the online bookmaker of choice for millions of sports bettors worldwide.
| Soccer | Horse Racing | Tennis | Rugby Union | Basketball |
| American Football | Australian Rules | Badminton | Baseball | Beach Volleyball |
| Boxing/UFC | Cricket | Cycling | Darts | eSports |
| Futsal | GAA | Golf | Greyhounds | Handball |
| Hockey | Ice Hockey | Motorsports | Rugby League | Snooker |
| Speedway | Surfing | Table Tennis | Trotting | Virtual Sports |
| Volleyball | Winter Sports | Specials |
bet365 Football Betting Tips
Opening the soccer menu reveals the current array of coupons containing a plethora of countries and leagues. It’s headed by the UK. bet365 has 19 leagues alone in this section ranging from the English Premier League down to the Welsh Cymru Alliance Division.
Below the UK offering, you’re presented with Europe’s four leading countries: Italy, Spain, Germany and France; with each having multiple leagues attached to them. Already, there have been more than 50 individual leagues from these countries alone and we’ve barely scratched the surface. The rest of Europe, Scandinavia, Australia, the Americas and the rest of the world are further categories. It truly is incredible how comprehensive this bookie is.

Other sports follow suit. Even without NBA and Euro League basketball, there are multiple leagues from Australia, China and the Philippines to enjoy, plus action from the special events such as the Asian Games and PBA cup.
In addition to coverage, it is market depth that separates the contenders from the pretenders. For Premier League soccer there are on average 140 betting markets, which to be fair several other online bookmakers match. Yet, it’s when you go off the beaten track that bet365 shows its might. For instance, in the Jordan Premier league, bet365 offers 67 betting markets on an average game. Compare this to a newer bookie such as 10bet that offers only 7 markets.
Checking out the odds, we tested bet365 against another giant in William Hill and a relatively new kid on the block in 888sport. The events were chosen quite randomly. Perhaps surprisingly, 888sport more than matched its esteemed rivals. Certainly, this is only a microscopic sample but it shows that bet365’s odds are not always the best in town.
| Event/Betting Market | bet365 | William Hill | 888Sport |
|---|---|---|---|
| Championship football odds: Aston Villa vs Reading. Villa win + BTTS | 3.60 | 3.60 | 3.65 |
| Horse Racing odds: Newmarket R2. Favourite to win. Fixed odds | 3.40 | 3.50 | 3.50 |
| MLB odds: NY Yankees vs BAL Orioles. Money Line - Yankees | 1.55 | 1.53 | 1.55 |
| F1 odds: Belgian GP - Vettel win | 2.37 | 2.50 | 2.30 |
| UFC 229 odds: Khabib Nur vs Conor McGregor. McGregor to win | 2.37 | 2.37 | 2.45 |
| William Hill Review | 888Sport Review |
bet365 Horse Racing Betting Tips & more
You can bet on horse racing events from across the World at bet365. UK and Ireland meets monopolise the top of the page, followed by Australia and New Zealand and rounded-off with several other countries including Singapore and Japan.
We could continue through each individual sport but we think you get the idea - bet365 is akin to an encyclopedia for sports betting action.
Horse racing markets are fixed odds, Tote betting, cover bets on places and you can also bet on a selection not to win. Esports is also thoroughly comprehensive with many unique markets other bookmakers simply don’t offer.
bet365 Live Betting
bet365 prides itself on its live in-play betting service and it’s clear to see why. It offers more sports, more markets and its user platform is the best there is. By constantly striving to innovate, bet365 has now reduced the ‘lag’ (the time between the action happening and the information being relayed to the customer) to less than 2 seconds.
It offers a Quick Bet function, the new Bet Builder feature and Cash Out of most in-play events. There is a match visualisation console, which is expandable, complete with stats and essential info to assist your betting.

bet365 Live Streaming
bet365 stream more than 140,000 events live to your desktop or mobile screen every year. All you need to watch matches across football, tennis, rugby, basketball and even squash or beach volleyball live online, is a bet365 betting account and a positive balance to avail of this fantastic watch & bet live streaming service.
bet365 Website & Login
The look and feel of bet365’s web interface hasn’t changed a great deal down the years. It looks sharper these days with its crisp straight-edges compared to the rounded corners of a few years back, but the structure remains untouched. This is a testament as to how pioneering this platform truly was - and still is.
For user-friendliness, both the mobile and desktop platforms are among the best in the business. They have been specifically designed to be lightweight so they are very responsive and page load speeds are super fast. Navigating the site is a breeze - just select your sport, choose a coupon and bet. It’s available in 20 different languages and your single bet365 account gives you access to its other products: casino, live casino, poker and bingo.

Noteworthy bet365 Features
On both mobile and desktop devices, bet365’s site is feature-rich. It is always looking forward, seeking ways to enhance the betting experience for the online punter.
bet365 Bet Builder
This is available on all soccer matches - both pre-match and in-play. The bet365 Bet Builder feature allows punters to make their own unique bet from a single soccer match. For instance, you can select: first goalscorer, over/under corners, both teams to score and match result to create one single bet with a total combined price.
bet365 Each Way Extra
This feature allows horse racing punters to increase or decrease the number of places when betting each way. If you increase the number of places the odds will drop accordingly but you have a better chance of winning. However, decrease the number of places, and you get better each way odds.

bet365 Cash Out
bet365 has offered full Cash Out for years. This is where a punter can settle their bet before the end of the event. The Partial Cash Out and Auto Cash Out have been removed from the service

Position Payout
Position Payout is a brand-new way of betting on horse racing. The overall concept is simple - the higher your horse finishes, the bigger your payout!
This feature offers fixed odds for specific finishing positions, making it easy to understand and even easier to win. Position Payout gives you a transparent and rewarding experience where performance placement is what counts - so, no more second-guessing each-way terms or calculating potential returns based on fractions and places.
bet365 Mobile App
In-keeping with the quality of this product, bet365 provides first-class mobile apps for iOS and Android devices. The bet365 sports app is remarkably easy to use with expand/collapse menus making it effortless to skip from pre-match to in-play betting and to hop from one sport to another.
It has 3-step betting on all pre-match markets with the Quick Bet feature available in-play. There’s Cash Out, Bet Builder, Match Live and now you can view all of the live streaming events and watch every horse race shown on At The Races and Racing UK, too. Push notifications keep you in the loop with the latest bet365 promotions, offers and match alerts.
bet365 Withdrawals & Deposits
With bet365 being a global player, it provides a vast number of international and local banking options depending on your country and currency used. You can find out the exact methods for you by opening the website and clicking Services > Banking. Then choose your country and currency from the drop down menus to reveal all the options for both depositing and withdrawing. Among the most popular are:
- Bank Cards
- PayPal
- Neteller
- Skrill
- Paysafecard
- Entropay
- Apple Pay
Payout times do vary. Neteller withdrawals are guaranteed within 12 hours. Other e-wallets and virtual cards within 24 hours and debit cards take 1 - 5 days.
bet365 Customer Service
Support is available around the clock for all services. Customers can reach bet365 via:
- Live chat: click the icon on the site anytime to launch this feature
- Email: support-eng@customerservices365.com
- Freephone: 08000-288-365, 0800-7810-365 or 01782-684757
bet365 FAQs
Is bet365 safe?
Yes, bet365 is safe. It holds multiple licences and is one of the biggest brands in the industry.
How do I withdraw money from bet365?
It’s very easy to withdraw money from bet365. Go to My Account, select withdraw and choose the payment option, then follow the on-screen instructions.
How do bet365 bet credits work?
bet365 bet credits are part of the new welcome bonus. You need to make a qualifying deposit and then place qualifying bets. When those bets have settled your bet365 bet credits will be available to use.
Is there a bet365 promo code?
Yes. The bonus code NEWBONUS can be used when joining. It doesn't affect the actual bonus, which is Bet £10 & Get £50 in Free Bets for new customers at bet365 in the UK and Northern Ireland and 100% in bet credits in other jurisdictions.
What bet365 promotions should I expect?
There are plenty of exciting bet365 promotions to keep you coming back. They include: early payout offer on soccer matches, Euro soccer accumulator bonuses, bore draw equals money back, horse racing price promise, tennis accumulators and the ITV racing 4/1 offer.
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