Betting Markets Explained

A betting market is a specific type or category of bet with odds related to each. Bookmakers normally offer a large number of betting markets on each match, event, tournament or competition.

Betting markets are the place to start when searching for a place a bet or looking for value with the odds. They are similar to prediction markets found in regular stock markets with both markets involved in making predictions about the future.

Sports betting markets


Sports betting markets can be thought of as a marketplace for odds. Bookmakers list odds for all possible outcomes of sporting events in various markets.

There are many betting markets for a single match, enabling bettors to focus on a specific type of bet that suits their prediction. For a large selection of betting markets on almost any sporting event on the planet, try top bookmakers such as bet365.

Football betting markets


The main football betting market is full time result or match result. This is simply selecting one of the two teams to win or a draw. 

A single football match will have separate markets for betting on the correct score, total goals scored, goal scorers, handicap, both teams to score (BTTS) and winning margin. Bookmakers sometimes offer special betting markets for high-profile matches.

Using betting markets


The best way to use betting markets is to decide how you think the match is going to go. For example match winner, high scoring game, close game or a big win. 

Then identify the betting market and check the odds to see if there is value in that particular market. If the odds are not appealing there might be another market that offers value.

Bookmakers normally list all the sports they cover prominently on their home page. Select the sport you want to bet on which will display the different competitions or tournaments. From there search for the particular match you want to bet on and search for the betting market.

Place a bet by clicking the odds for the outcome you have predicted.

Betting Markets


Online bookmakers offer a huge selection of betting markets for almost every match. Punters can easily be overwhelmed with more than 100 betting markets per match.

Punters can decide whether they want to place single bet on one of the markets or combine several of markets into an accumulator or parlay that offers more risk but greater returns.

Betting Markets Example


There is an English Premier League match between Manchester United and Arsenal and you think Arsenal will win. You search the menu for football, English Premier League and Manchester United vs Arsenal.

The match result market will normally be one one the first betting markets to appear. Click on the odds related to Arsenal winning, choose your stake and confirm your bet.

Betting Market FAQ

What is a betting market?

A betting market is a marketplace for odds with specific types or categories of bets with odds related to each market.

What are the main football betting markets?

The main football betting markets are full time result (match result), correct score, total goals scored, first goalscorer, handicap, BTTS and winning margin.

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